Improving Search Engine Optimization is an ongoing process that requires constant changes since Search Engines are always improving their technologies so any optimization that you carry out on the web pages will need updating from time to time. This also means that many tips and tricks need to be updated from time to time. There is a lot of information on the internet but one must take it into the context when it was written.
Not only is there out of date or invalid SEO advice, outdated SEO tips could lead to negative marking for your web presence or even getting banned from the search engine.
The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.
There are many search engines but only two of them will bring you most of the traffic. These are Google and Bing/Yahoo.
It is important to focus on these search engines at first since working on these will result in higher traffic for your website.
- Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.
- Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
- Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.
Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
- Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
It is suggested to use the headline of the page as the title tag to help the robots know exactly what the page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.
- Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
- Do not link to link-farms or other search engine unfriendly neighborhoods.
- Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
- Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.
- Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
- Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
- Use social media such as Facebook, LinkedIn, Twitter and Google+ to spread the word on your website. If you get conversations on your site
from these media you get extra points
Submit only once and do not submit a website twice. There is no need to submit more than one page. Robots follow links and if your site has a nice link trail, your entire site will get indexed.
Date: October 2012